#SeenOnAWallNearYou Series: Why We #Facebook #Fan #Brands – and for some, why we should be a ‘Fan’ of the Process! #InCaseYouMissedIt

28 Dec

Someone recently commented on my being/becoming a fan of Dell; as I’m unable to do short answers, here’s what I commented on my Facebook page…

“Yup; if you’d like to stay updated on promotions and new products, then updates from the Dell Business (a.k.a. Fan Page) Page will show up on your Live News Feed here in Facebook, much like everything else does.

Are you a fan of Dell? or any other major brand, for that matter?

Are you a fan of Dell? or any other major brand, for that matter?

Major brands are now having their ad agencies add “Digital Strategists” or “Community Managers” to leverage these interactive benefits.

Supposedly the level of granular interaction between both parties (i.e. a customer can complain or comment on a product on the Dell Page; supposed to bypass a LOT of layers, and since it’s a public complaint, the Dell team usually has to respond quicker than before, as it’s their ‘brand’ that’s now publicly being ‘asked’ about something – in ways heretofore never achieved.

For PR Firms, Ad Agencies and many others, it has become both a migraine, as well as an opportunity to monetize what advertisers have already figured out: we ain’t watching much TV, nothing more attractive than watching each other, what we do and like – and what we say, apparently beats most every other ‘broadcast’ put out there, both in print, TV, and even online, as most websites have had also to open up to Facebook and Twitter in their advertising/PR campaigns.

Makes sense now?

One word? “Intelligence” (as in ‘intel’) on those brands/product you favor… delivered right to your Homestream!” (Palacio, 2009)

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