Tag Archives: Diary

#MMS: Market & Audience Rationales: “Behind The Scenes With Newspaper Journalists”

28 Jan
(Posted on Facebook by Spero Canton on Friday, October 23, 2009 at 10:16am)

This is a synopsis of a 66 page report which can be found at: http://www.mediamanagementcenter.org/research/lifebeyondprint.asp

According to a new report: “Life beyond print: Newspaper journalists’ digital appetite” by the Media Management Center, Northwestern University, almost half of today’s newspaper journalists think their newsroom’s transition from print to digital is moving too slowly, as they have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print.
MMC executive director Michael P. Smith, says “For several years we have heard that it is the journalists’ resistance to change that was holding newspapers back… this study shows that they are ready, and some are even impatient, for change.”
Now it appears that America’s journalists want a quicker transformation from print to digital delivery of the news, a study of almost 3,800 people in a cross-section of newspaper newsrooms shows. Many of these journalists are heavily engaged in digital activities in their personal lives and would like to devote more effort to digital products at work. But most of their time in the newsroom is still spent on print responsibilities. Only 20% of the workforce like things the way they are or yearn for the good old days.
Life Beyond Print, a study by Vickey Williams, Stacy Lynch and Bob LeBailly, assembles profiles of six types of journalists inhabiting the typical newspaper newsroom in 2009. They range from the “Digitals” (12% of the workforce) who spend a majority of their efforts online today, to the “Turn Back the Clock” contingent (6%), who long for the day when print was king.
Fully half of newsroom workers wish to do “Moderately More” online, arriving at something closer to an equal split with their print efforts, requiring a doubling of the effort they spend today. Those in the “Major Shift” profile (11%) would devote five times their current effort to online if given their druthers.
Newspaper journalists still love their jobs: Despite industry turmoil:
• 77% of journalists are somewhat or very satisfied with their current jobs
• 67% think it somewhat or very likely they will be in the news business two years from now
• 59% think they’ll likely be with their same newspaper
Online desire in the newsroom is not determined by age, years of journalism experience, or proximity to retirement. And youth is not a factor in predicting who in the newsroom wants to move into digital. Rather, the top two predictors of digital appetite are heavy Internet use outside work and having knowledge of online audiences and their preferences.
Previous Readership Institute research has proven the importance of customer knowledge as a first step in building media use, says the report. Real customer focus also includes acting on the results and letting customer needs drive internal decision-making. This study offers a new reason why knowing the audience is important… it helps stimulate a desire to transition to online work. Other predictors of digital appetite include:
• Openness to change at work and adaptability
• Proactive pursuit of the training necessary to learn online skills
• Keeping up with companywide initiatives and industry developments
The study creates these profiles of journalists:
Digitals, about 12% of the workforce, spend most of their time working online. They’re the youngest group, with an average age of 38, and 59% believe the digital transformation is taking too long in their newsroom. They follow big-picture trends, want to quicken the pace These journalists are most likely to be online editors or producers, but about 17% are reporters or writers. Overall, they’re newer to journalism than any other group.
Digitals score highly on factors that relate to adaptability – such as openness to change and work and career proactivity. They’re similar to leaders in this and many other respects. They’re most apt to describe themselves as the first to try something new at work and as having career options.
In a key finding, digital employees label themselves markedly more knowledgeable about consumers of digital, and at the same level of print reader knowledge as their print counterparts. Overall they are much more aware of customer behaviors and needs.
Other findings:
• More than half of the Digitals have undergraduate or graduate degrees in journalism
• 23% have no post-secondary journalism training
• 42% have been in the news business less than 10 years
• 11% have been journalists for more than 30 years
• The average age is the youngest for any segment
Major Shift, at 11%, are the most dissatisfied with their current state, more pessimistic about staying in the business long-term and want the most pronounced change. This group – roughly an equal mix of reporters, mid-level editors, copy editors, designers and videographers, most of whom have been in the business at least 15 years – would like to devote five times their current effort to online. They’re deeply engaged online in their personal lives, but see a disconnect at work. They could help the newsroom adapt faster, but need a sign they should stay in newspapers.
Moderately More, the largest segment at 50% and encompassing many reporters and mid-level editors, want a roughly equal split between online and print work. Half the newsroom believes their newsroom transition has been too slow and would be comfortable seeing their job duties shift moderately more online. But by nearly a 2-1 margin, they believe the newsroom is headed in the right direction.
Some of the Moderately More defining characteristics include:
• Their ideal job would be divided about 50-50 between print and online effort, requiring a doubling of their digital effort today.
• They tend to have been in the business more than 20 years
• 43% are reporters and another 22% are mid-level editors
• They would hire more reporters and editors, improve print content and improve the Web site design, in that order.
The Status Quo segment, at 14%, believe the 30% of effort they currently devote to online is sufficient and expect little disruption to the way they work now. In newsrooms where improving digital performance is a top strategic priority, this group will need a wake-up call. These journalists believe the evolution of newspapers has gone far enough. Just less than a third of their current effort centers online and they would prefer to see no change.
Most of the Status Quos believe the pace of change to date has been “about right,” whether in respect to their own job or newsroom-wide change. They forecast more moderate or minimal changes to come than the rest of the newsroom. This group is slightly older than the overall population. Nearly half are age 50 or older and 1-in-10 is 60 or older.
If put in command, they would:
• First hire more reporters and editors
• Invest in improving print content
• Support online investment, but third after print improvements and increasing manpower
Turn Back the Clock segment represents 6% of journalists who wish it would all go away. This part of the staff would go more heavily into print if they could. They report about 30% of their current effort is spent online, nearly triple the amount they would prefer. This is a group that has tested the online environment and they don’t like it.
This group weighs toward reporters and photographers and they closely mirror the newsroom average for age and years until retirement. What particularly sets them apart from others is their low levels of adaptability. Asked to rate themselves on openness to change, how they approach change at work, and career resilience, they rated significantly lower than other print employees and dramatically lower than digital employees or senior managers.
Individuals in this group report being less satisfied than their Status Quo colleagues. They also have the lowest opinion of leaders of all the groups and are least likely, in particular, to believe executives really understand what it takes to put out the newspaper.
Leaders, at 5%, are publishers, editors and managing editors, most of whom have been in the news business more than 20 years. Most report their roles are primarily print-focused but want to shift to online. Like Digitals, they describe themselves as open to change and optimistic about their career options.
• Publishers, editors and managing editors indicate they are spending about a quarter of their work effort on online matters, but believe the emphasis should shift to favor digital (53%) over print responsibilities
• 28% of leaders think their job is changing too fast overall, which could reflect the lack of clarity around a business model to sustain digitally delivered journalism.
• Leaders tend to be more than a decade older (49), and 77% have been in the news business more than 20 years, including 42% for more than 30 years.
• Leaders are more confident in the overall direction of the newsroom, with nearly 70% saying the newsroom is on the right track, as compared to about 45% of Digitals.
• This group reports somewhat greater Internet use outside work than other journalists. On the job, they use the Internet as a reporting or editing tool, but likely not for much else. Given their druthers, they would post more, plan more and link more online.
The study concludes with challenge the leaders face:
• Journalists’ passion for the mission is there, but they need basic tools for reinvention and more engaged leadership. More than half of the journalists working primarily in print had no training in the previous year to equip them for a digital transition. One in four journalists reports having had no training at all
• There are major gaps between how leaders think they are doing and how staff view them, in such areas as fostering collaboration, seeking out input from employees at all levels, and communicating strategy in a way that relates to employees’ jobs
In addition, there are differing expectations for leaders among the segments:
• Digitals want leaders to be even more immersed in online trends and to sharpen the digital vision
• Major Shifts want more risk-taking
• Status Quos generally like what leaders are doing and advocate staying the course.

Source/Credits/More: : http://www.mediamanagementcenter.org/research/lifebeyondprint.asp

Via @ExaminerCom: @DowntownGarden’s “What’s up With Social Media” Series: Session Four: Open Agenda, thanks to @PBPost

27 Jan

[FROM OUR EXAMINER ARTICLE…]

….. As some of you know, our Media Mentoring Societies are meant to be “Locally Grown” yet to have a Global Twist; last night’s proceedings at Downtown at the Gardens proved precisely that, as we had a Facebook acquaintance/friend follow us from Madrid… here’s the exchange:

“Francisco Jose Palacio Junior [TWEETED FROM @USTREAM BROADCAST MONITOR/CONTROL PANEL]

“Live from @DowntownGardens: A whole CROWD came tonight! Thanks @PBPost (Broadcasting live at http://ustre.am/bngA)

Yesterday at 7:04pm via Ustream.TV Custom: loading… ·

View Feedback (2)Hide Feedback (2)

[A FRIEND IN MADRID WATCHED – AND COMMENTED!]

@MMSocieties: 2010 01 19 Session: Part One: Overview and Topic Choosing

“Add me to the 4 viewers!

BTW, still waiting on a good explanation about the difference between twitter and facebook 😛

Maybe due to my lack of attention when I watched this (from office)

Nice job by the way, I enjoyed it :)”

[SO I COMMENTED BACK]

“Whoa!… YOU were watching US? From Madrid!???

[JAW DROPS!]

Really? COOOL!!!!… See More

[DONS TWEED JACKET – WITH ELBOW PATCHES – AND CORDUROYS… PROFESSORIAL LOOK!]

Did you refer to the slides, BTW?

[CLEARS THROAT]

They’re an INTEGRAL part of what we do… ’em slides allow one to dig deeper into the subject…

Which ones?

[GRINS]

The ones on Meetup.Com!

http://MediaMentoring.NET

Go ahead! RSVP and make US go Global!

Seriously… we post EVERYTHING there first… UStream is meant to keep us ‘live’ on the web, but there’s also a cleaner (meaning, on a tripod!) video I shoot that gets loaded to Vimeo; usually also a podcast (yeah, we have been remiss, but you may load the Vimeo vids to your iPod/iPhone, right?)

… once you’ve dug through those, we talk!

(we’ve done FOUR sessions so far, covering different aspects of this Brobdingnagian Pachiderm we dare call “Social Media” … IMHO? I prefer Web 2.0 or 2.9, as in the end, it’s just the evolution of the same old tools… right?)

Anyways, U JUST MADE MY DAY, AMIGO!!! GRACIAS!!!

Paco

P.S:

Also, peek at our new e-Newsletter for more… add yourself to the mailing list and/or shoot me an email so I can send you the future ones (we hope to have enough content for a Weekly)

– Socially Yours Premiere Issue -Web Version

http://snurl.com/201001_cc_sy

Saludos!”
… Which in the end, proves the adage “Act Locally, Think Globally” that’s somehow embedded into many of the interactions we conduct on these ‘Social Media’ forums; as mentioned on the video, sometimes it’s more a matter of the QUALITY of the interactions, the fact that people actually care to look at your content, than the actual AMOUNT of people listed on one’s statistics….

Which videos, you may ask? these!

Session Four at Downtown at The Gardens: Open Agenda, Topics covered across the entire spectrum of Social/New Media issues…

One… via Vimeo

Two…via Vimeo (required for LONG videos!)

And the rest, via @UStream (Bookmark us as we’d be stashing our live broadcasts there EVERY Tuesday until the end of February, at least at this location!)

http://www.ustream.tv/channel/mediamentoringsociety

http://www.ustream.tv/channel/mediamentoringsociety

Watch us LIVE Every Tuesday!

#InCaseYouMissedIt: #MDG’s #SEO On #OWNING that #Voice {#MMS #LATISM #TOGS} (LiveTwittering)

24 Jan

Remember; this is to be read “Backwards” the BOTTOM tweets are the FIRST ones…

Want to Hear it?

Here!

#Enjoy!

  1. #MDG‘s #SEO “Other side? #IdentityTheft? For #MajorBrands? Tools to #LockDown across… #OWNING that #Voice? Messy!” {#MMS #LATISM #TOGS} 41 minutes ago from TweetDeck
  2. Delete
  3. #MDG‘s #SEO “Company should have a #Twitter account?… What do you want to say to them in the long run?” {#MMS #LATISM #TOGS} 42 minutes ago from TweetDeck

  4. Delete
  5. #MDG‘s #SEO#Twitter DOES allow you to become an incredibly #Authoritative #Voice… ” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} 43 minutes ago from TweetDeck

  6. Delete
  7. #MDG‘s #SEO#Twitter‘s speed is #NonPareil… BEWARE: Cannot Unring the Bell!… Avoid #Reactive!” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} 44 minutes ago from TweetDeck

  8. Delete
  9. #MDG‘s #SEO#ReputationManagement and #SocialMedia#Trendistic#Buzzword and #Pop… Spike!” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} 45 minutes ago from TweetDeck

  10. Delete
  11. #MDG‘s #SEO#ContextualRelevancy… be #Discoverable and #Share-able… #Positive = #Credibility” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  12. Delete
  13. #MDG‘s #SEO#SME‘s – Subject Matter Experts… Background… Contact… @FourSquare? = GEOGRAPHY!” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  14. Delete
  15. #MDG‘s #SEO “Being in the Know kind of People… ” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  16. Delete
  17. #MDG‘s #SEO#SocialMedia REQUIRES a Full #Strategy BEFORE #Deployment#KoreanBBQ Story” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  18. Delete
  19. #MDG‘s #SEO#SocialMedia IS your #Company‘s #Brand‘s #VOICE (#Trust-Driven)… #Credibility” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  20. Delete
  21. #MDG‘s #SEO#PermissionBasedMarketing: #Email, #SMS #SocialMedia sites… #Relevant as #FollowUp” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  22. Delete
  23. #MDG‘s #SEO#Search Engines ‘like’ #301 (on #ErrorMesages; #Customized…” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  24. Delete
  25. #MDG‘s #SEO#TermExtractionTools#Redirects and #Subdomains… Relocating Pages.. ” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  26. Delete
  27. #MDG‘s #SEO#Keywords need to be #Topically related… they’ll #Tweet about it: write for people!” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  28. Delete
  29. #MDG‘s #SEO#Keyword needs to be more #Natural occurrence of the #Phrase; write for your user” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  30. Delete
  31. #MDG‘s #SEO#Keywords in your #URL? Phenomenal!… ” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  32. Delete
  33. #MDG‘s #SEO#Image Searches is secondary, yet SEO Driven…” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  34. Delete
  35. #MDG‘s #SEO#Keyword relates to it being #Contextual-ly #Relevant to the #Search Engine” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  36. Delete
  37. #MDG‘s #SEO#Flash-only Sites are a big no-no when it comes to #SEO… No way to crawl them.. ” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  38. Delete
  39. #MDG‘s #SEO#Accesibility is also key when using #AltTags and #Titles in your HTML – Impairments” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  40. Delete
  41. #MDG‘s #SEO#Metadata for #Images? Way you use your #AltTag #Titles gets you more #Traffic” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  42. Delete
  43. #MDG‘s #SEO#Keyword? AT LEAST change your TITLE on the page #Metadata-wise” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  44. Delete
  45. #MDG‘s #SEO#Keyword incorporation is #Crucial: Evolves over Time, too… (#Iterate?)” {#MMS #PalmBeachesDotOrg #LATISM #TOGS} about 1 hour ago from TweetDeck

  46. Delete
  47. #MDG‘s #SEO#Keyword #Research >>> #Google AdWords External Keyword Tool <<< ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  48. Delete
  49. #MDG‘s #SERP#Usability? do SOME of it; dangerous to avoid; earlier? better! – #InformationArchitecture” {#MMS #PalmBeaches #LATISM #TOGS} about 1 hour ago from TweetDeck

  50. Delete
  51. #MDG‘s #SERP “Done ur #Usability #Testing? Even via Paper #Prototypes#SilverBack!” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  52. Delete
  53. #MDG‘s #SERP “Done ur #Usability #Testing? Even via Paper #Prototypes#SilverBack!” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  54. Delete
  55. #MDG‘s #SERP “i.e. #FluPreparedness… VERY high #CTA… on Coverall.Com’s #MicroSite.” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  56. Delete
  57. #MDG‘s #SERP#Domain #Microsites MAY help you get #SEO Rankings; #LowerCompetition…” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  58. Delete
  59. #MDG‘s #SERP#Domain Specificity targets a SINGLE audience on a SINGLE topic… #CTA ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  60. Delete
  61. #MDG‘s #SERP#Domain Specificity ranks higher on #Google Searches… Great #Strategy ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  62. Delete
  63. #MDG‘s #SERP#CTA via #BannerAds that led ONLY to #Microsite; specific #Domains too ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  64. Delete
  65. #MDG‘s #SERP#CTA‘s on #Microsite with SPECIFIC #Topicals in mind are KEY!… ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  66. Delete
  67. #MDG‘s #SERP#Credibility: i.e. www.Coverall.Com = #H1N1 Information = #CTA (#PSA?) ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  68. Delete
  69. #MDG‘s #SERP#Credibility via #Personalization for #CTA = higher conversion rates ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  70. Delete
  71. #MDG‘s #SERP#CTA can be a #MicroSite (i.e. #RitzCarlton in #Jupiter)… Specifics” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  72. Delete
  73. #MDG‘s #SERP “Shall We Go Somewhere More Private… #WhiteListing #PURL‘s, #Getaways” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 1 hour ago from TweetDeck

  74. Delete
  75. #MDG‘s #SERP “Q: Are users being nimble enough? A: The smart ones are!… ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  76. Delete
  77. #MDG‘s #SERP#WebTrends#CrazyEgg.Com… on Confetti Mode… #GoogleAnalytics” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  78. Delete
  79. #MDG‘s #SERP#HeatMapping / #ClickMapping: Shows User Behaviours and Aggregates” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  80. Delete
  81. #MDG‘s #SERP#PathAnalysis? How long does it take users to get to #CTA? #Optimization” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  82. Delete
  83. #MDG‘s #SERP#HeatMapping = #Usability; Spikes? May want to review how it’s presented” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  84. Delete
  85. #MDG‘s #SERP#Analytics#BounceRate?… #Technographics #HeatMapping = #Usability” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  86. Delete
  87. #MDG‘s #SERP#Analytics? #Behavior? #Clickthroughs? Missing the -proverbial- Boat! ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  88. Delete
  89. #MDG‘s #SERP#Actionable & #CTA has to tie back to your #PERSONAL #Brand… ” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  90. Delete
  91. #MDG‘s #SERP#Brand #Experience via #SocialMedia goes back to #CTA \ #Actionable” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  92. Delete
  93. #MDG‘s #SERP#Brand #Experience: Consider the #ShareFactor! = ^SM #SocialMedia…” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  94. Delete
  95. #MDG‘s #SERP#Brand #Experience? Provide the audience with #SPECIFIC #CTA‘s… ^SM” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  96. Delete
  97. #MDG‘s #SERP#Uncluttered yet #SEO Friendly… #Flash and #Images? #Brand #Experience” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  98. Delete
  99. #MDG‘s #SERP#Targeted sites are more focused on the #CTA (Call To Action) function” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  100. Delete
  101. #MDG‘s #SERP#Sites that are #Information based: #Search function is key… targeted” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  102. Delete
  103. #MDG‘s #SERP#Google favors those older #Domains#Bloggers also linkback… #Press” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  104. Delete
  105. #MDG‘s on #SERP#Google favor Older #Domains#Information #Architecture flattened” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  106. Delete
  107. #MDG‘s on #SERP#Minimalistic; based on #Navigation: Use your Real Estate wisely…” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  108. Delete
  109. #MDG‘s on #SERP “Case Study: www.Coverall.Com… Rebuilt based on primary audience…” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  110. Delete
  111. #MDG‘s on #SERP “Interest level determines whether they will mine site for more…” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  112. Delete
  113. #MDG‘s on #SERP#TMI Bogs down the Home Page… Define Critical Key Tasks for each.” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  114. Delete
  115. #MDG‘s on #SERP#TMI depends on your Audience… Common Sense…. FOR All Audiences” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  116. Delete
  117. #MDG‘s on #SEO / #SERP #CTA “Brand Recognition * Legitimacy / Trust * Interest Level” {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  118. Delete
  119. #MDG‘s on #SEO / #SERP #CTA “First impressions are key” (and made only once!) {Re: #MMS #Local www.palmbeaches.org #LATISM #TOGS} about 2 hours ago from TweetDeck

  120. Delete
  121. #MDG‘s Talk on #SEO / #SERP #CTA (Call-to-Action) #GoogleMaps is “naturally free” (Claim your listing) (#MMS #Local www.palmbeaches.org ) about 2 hours ago from TweetDeck

  122. Delete
  123. #MDG‘s Charlie Ellis on “Usability meets Accesibility” #CTA – Call to Action = #GoogleMaps within #SERP (#MMS #Local www.palmbeaches.org ) about 2 hours ago from TweetDeck

  124. Delete
  125. Charlie Ellis on “Usability meets Accesibility” #CTA – Call to Action within SERP (#MMS #LocalSources www.palmbeaches.org #MDG #SERP #SEO) about 2 hours ago from TweetDeck

  126. Delete
  127. www.palmbeaches.org hosts #MDG‘s Lunch and Learn on “Usability meets Accesibility” (#MMS #LocalSources) about 2 hours ago from TweetDeck

  128. Delete

#InCaseYouMissedIt: #Shorty Awards: What are they – and how they tighten ur #Tweeps Community

18 Jan

Apropos #Shorty Awards…. Saving these in a safe place, perhaps?


  1. RT? “I nominate @MarkLaymon for #Shorty in #nonprofit because of his untiring work with NewTechCommunity.Com #SMCPBC!” http://bit.ly/shorty 3 minutes ago from TweetDeck
  2. I nominate @cruisesource #Shorty‘s #Travel because they took care of every detail – best trade show, @SoCruise #EVER! http://bit.ly/shorty 9 minutes ago from Shorty Awards
  3. I nominate @cruisesource for a Shorty Award in #travel because I wrote this for @MissyWard: http://sn.im/socruiserecap http://bit.ly/shorty 11 minutes ago from Shorty Awards
  4. I nominate @cruisesource for #Shorty Award in #Travel because I met @SoCruise‘s Partner @SoFresh‘s @Jakrose! #Gr8Tweep! http://bit.ly/shorty 15 minutes ago from Shorty Awards

  5. I nominate @cruisesource for #Shorty in #Travel because I got to hangout with @YvetteF & @AlexDC – unforgettable ones! http://bit.ly/shorty 16 minutes ago from Shorty Awards
  6. I nominate @cruisesource for #Shorty Award in #Travel because of him I met @93Octane, @CouchSurfingOri, @DBirdy, et al! http://bit.ly/shorty 16 minutes ago from Shorty Awards
  7. I nominate @cruisesource for a #Shorty Award in #travel because the #Tweetup #BonVoyage was largest #SMCSLF one! http://bit.ly/shorty
  8. I nominate @cruisesource for #Shorty in #travel because I learned a lot in that First #SoCruise – @Papparazos did too! http://bit.ly/shorty 18 minutes ago from Shorty Awards
  9. I nominate @cruisesource #Shorty Award #Travel because he’s putting together #2010’s #SoCruise Alumni Reunion! http://bit.ly/shorty 19 minutes ago from Shorty Awards
  10. I nominate @TweetDeck for #Shorty in #Apps because otherwise this place would not make sense (nor cents!) at all! #MMS http://bit.ly/shorty 22 minutes ago from Shorty Awards
  11. I nominate @MarkLaymon for #Shorty in #nonprofit because of his untiring work with NewTechCommunity.Com – and #SMCPBC! http://bit.ly/shorty 23 minutes ago from Shorty Award
  12. I nominate @FJPalacio for a #Shorty in #Egocentric because he actually fell for this? and voted for himself? Oy Vey! 😉 http://bit.ly/shorty 25 minutes ago from Shorty Awards
  13. I nominate @FJPalacio for a Shorty Award in #Humor because… He’s funny, sometimes? http://bit.ly/shorty 26 minutes ago from Shorty Awards
  14. I nominate @ergeekgoddess for a Shorty Award in #networking because she keeps #LATISM conversation personable 24/7/365! http://bit.ly/shorty 27 minutes ago from Shorty Awards
  15. I nominate @AnaRC for a Shorty Award in #smallbusiness because… [BY NOW I FORGOT; UR APP IS CENSORING ME!] #LATISM http://bit.ly/shorty 38 minutes ago from Shorty Awards
  16. Why #MajorTweep @cruisesource COOL 4 #Shorty in #Travel? ‘Cuz #SoCruise #MajorFactor @Tech_Tonic‘s http://bit.ly/7WZHk2 http://bit.ly/shorty about 1 hour ago from Shorty Awards
  17. I favorited a YouTube video — Downtown’s Got Talent Season 2 – Coming Soon http://youtu.be/QKLBuJ6LHks?a about 1 hour ago from Google
  18. Apropos http://MediaMentoring.Org‘s launch this Quarter FYI to my #LATISM #TOGS, #SoCruise, #SMCPBC Tweeps: http://bit.ly/4Vc4F8 #MMS‘s ‘Go’ about 1 hour ago from TweetDeck

#InCaseYouMissedIt: #SeenOnAWallNearYou Series: On #Tone, #Courtesy, #CommonSense – and #Google Searches as responses

10 Jan

  • Cristinella Bella
    Has anyone else ever tried to initiate conversation with someone only to be
    met by the answer: Google it. Seriously, If someone responds that way,
    is it an insult, cause I kind of feel insulted.

Credit: https://i0.wp.com/images4.pocket-lint.com/images/qMTt/google-doodle-wallace-gromit-birthday-0.jpg

Socially Interacting - with People, PEEEEOPLE!!! Puhleeze!... where are your manners!

Yesterday at 3:19pm · Comment

You like this.
Francisco Jose Palacio

Francisco Jose Palacio

Hmmmm…Yes and no; thing is, it’s a tab away!

Sometimes
we post stuff, that may be obscure (yeah, guilty as charged) and
sometimes it feels that sometimes not everyone is aware of how much
BETTER a conversation would be if the research was done before hand……

… not that it’s NOT rude, but perhaps a new way of communicating in these ‘halls’, so to speak?

Candidly

A Google-ator
Searching for Conversation since The Remotest Past

Yesterday at 3:25pm ·
Cristinella Bella

Cristinella Bella

Understandable,
but if the question is made so as to elicit a person’s personal
opinion, the subject matter of which you are both personably
knowledgeable, the person being asked the question is being rude if
they tell you to google it.Or maybe the person isn’t as knowledgable as you thought they were.

Yesterday at 3:29pm
Francisco Jose Palacio

Francisco Jose Palacio

@ CBDefinitely; and as many say, the problem with CMAC-driven communication, is the lack of ‘tone’

And
yeah, some of us may be acting rudely dissmissive; yet, for example,
there’s a bunch of my friends, that for example, keep buggin’ me about
translatin’ what I do here in THEIR language; others, bug me about them
being sometimes in three or more languages…

So if I tell them to go to Google Translate more than once, am I being rude?

See the dilemma?

And
again, as I said earlier: it’s a tab away; I for one, if the synopsis
that is attached to the posting is not enough, given time – and
resources; i.e. sometimes Googling on a phone is painstaking – I will
Google before asking; others? I’ll be on the receiving end, with the
interlocutor on the other end glaring at me, as though we all had the
time, disposition and context to understand everythin’ they’re postin’!

So I think it’s a matter of common sense and courtesy, perhaps? specially when we’re ALL ‘tone-deaf’ in this place?

Credit: https://i0.wp.com/www.babyhearing.org/images/HearingAmp/Choices/hearing_aid.jpg

Tone deafness? May want to review your manners, too!

[ADJUSTS THE PROVERBIAL HEARING AID]

Si?

Ci vedeamo!

[GRINS]

P.S:
BTW, would it be Ok. if I edited this exchange (and what I hope is to
follow) on my blog? it’s precisely centered on the challenges of
computer-mediated communications… Let me know!

Again, salute!

Yesterday at 4:02pm ·
Francisco Jose Palacio

Francisco Jose Palacio

Short version?”there are NO stupid questions” ~ Anonymous!

[WINK’N’GRIN]

Yesterday at 4:03pm ·
Cristinella Bella

Cristinella Bella

Sure,
just send me a link to the blog so I can enjoy reading the fruits of a
conversation. If I could read the entry first, post-editing just so my
perspective is kept in context, if included in anyway, that would be
grand.What does CMAC stand for?

I do wonder tho, for as
many people that ask you to simply translate what you are posting, how
many people on facebook and/or other applications are intuitive enough
to understand what you are doing and ask questions that cause you to
stop and reflect upon some questions in a way that google cannot answer?…

Also,
I must comment on the content that results from a google search. For
instance, I recently google’d The SanRemo Music Festival. I did this
search despite knowing full well that my friend, here on facebook,
Franco Corso, could provide me with firsthand information that would be
exactly the kind of answers I was looking for about SanRemo.

At
the risk of putting myself in a vulnerable position in which my
feelings may have gotten hurt by his lack of response, I googled, and,
of course, the first result was Wikipedia.

There are a lot of
people who have junked up Wikipedia. So, if a person tells me to google
a question, are they purposefully leading me towards false information?

Yesterday at 4:14pm
Cristinella Bella

Cristinella Bella

I know there are no stupid questions, except for the questions that are asked in attempt to make a person look stupid.As I grow older and realize the more I learn the less I know, I am
getting better at giving stupid responses to those kinds of questions.

Yesterday at 4:17pm
Francisco Jose Palacio

Francisco Jose Palacio

@CBEdits?

Credit: https://i2.wp.com/www.mikeharding.co.uk/other/banjo.jpg

... And yeah, sometimes it's worth to go 'head over heels' for the sake of keeping people engaged in your 'performance'

Not really; once I get permission, as the Clipboardist that I am, I merely move these -as-is/verbatim- over to the blog….


Hence
no need to worry about revisions; it’s as fresh as it was here – and we
‘preserve’ these good conversations, as I understand these are one of
the few items that FB actually ‘shreds’ (I mean, how far back can we go
on the wall? have not checked lately, but a few iterations ago, it was
about 60 to 45 days at the most; hence the start of the series, yadda,
yadda, yadda)That said, your last two entries are 100%
copacetic with the entirety of the thread, and yes, illustrate the
‘Fuzzy Logic” that accompanies live in the Cloud Computing.

CMAC?

Check
this FB Group out; I’ve been researching it for a few years, and have
made it the foundation of the business I recently started.

Most of the links are either academic (proven sources/whitepapers/research papers) or when they come out on e-zines or magazines, I’ve tried to keep them as ‘valid’ as any.

http://groups.to/CMAC

… Grazie!… I will come back and preserve this thread in a bit, hafta complete some event coverage from last night.

Ciao!

2 hours ago ·
Francisco Jose Palacio

Francisco Jose Palacio

@ CBHere’s one of the latest ones, on FB, so you can check out the ‘format’ as well

http://www.facebook.com/note.php?note_id=261260335358See More

I also ‘tagged’ you so you could find it – and tie the note onto the tread, perhaps?

2 hours ago ·
Cristinella Bella

Cristinella Bella

Cool. You have my permission
55 minutes ago
Francisco Jose Palacio

Francisco Jose Palacio

[THUMBS UP!][COOOOOOOPIES… PAAAAASTES…. DONE!]

8 minutes ago ·

#InCaseYouMissedIt: #SeenOnAWallNearYou Series: On #FourSquare, #FTF – And the Rise of Location-Based Services

6 Jan

Francisco Jose Palacio just checked-in @ Sushi-Yama – BEST Chirashi ever had in this lifetime; FRESHEST Ginger, MODERN and unassuming decor, are some of the reasons I’m glad I’m so CLOSE to this BEST japanese -ever!… did I say best and ever already?

10921 North Military Trail
Palm Beach Gardens, FL

11 hours ago via Foursquare ·  View Feedback (5)Hide Feedback (5) · Francisco on foursquare

Yajaira Vanessa

Thanks for sharing the info…Happy New Year!!!


Stephen Higgins

Stephen Higgins

just started using foursquare how do you like?


Lori Saitz

Lori Saitz

I was there tonight too! Just posted how we ran into a couple of friends there and ended up eating with them! Too funny. Our first time there and, yes, it was really yummy!


Francisco Jose Palacio

@ LS

Wait!

Were you on a table with four gals and four guys? eight people total?… definitely sounded like a “run-in” kind of deal, as the conversation was so lively, with overtones of “catching up”… … See More

We were on the booth across!!! jejeje!… this all happened after 2130 EDT? (930p?)

Amazing!… and that gives me a perfect segue for Stephen’s query…

@ SH

Above illustrates one of the functions of FourSquare; when we all check in [AHEM, AHEM TO LS!] then the app/site is supposed to facilitate FTF’s (Face to Face’s) as it notifies friends that are at the SAME location.

Which is PRECISELY what has made it so interesting, this whole new ‘sphere’ of Location-Based Services; Gowalla I heard was first, then came FourSquare, and from the look of things, Dr. Schmidt’s hordes are paying attention – and cash, as I hear they were buying Yelp!, the first-to-market (and the one with the largest database of reviews and people, hence the largest established community)

[LOOKS… THREE PARAGRAPHS… YUP… BLOG & EXAMINER-WORTHY!]

So… makes sense now?… and al-So… mind if I blog about this?

Think it illustrates what the service is ALL about – well, besides us Crowd-Sourcers giving away a few minutes filling out these for a few ‘points’ and the ‘illusion’ of authority they vest you with, as in FourSquare the ‘game’ part is taken care of by badges, points, stars – and a future ‘mayorship’ if you’re the one that hits a certain place the most within 60 days or so, yadda, yadda, yadda…

Yup, word count fits… blog-worthy!….

[PICTURES THIS HITTING THE HOMESTREAM THIS MORNING…]

Anyone else?

C-ya!

</:O)~

#Happy10, everyone!


#InCaseYouMissedIt: @ExaminerCom: #SoCruise’s @GregCangialosi, CEO, Blue Sky Factory – on #GoogleWave and Social Media

29 Dec

These were originally posted in my blog as a set of notes on the sessions occurring at the maiden #SoCruise /@SoCruise voyage; and now here on Examiner.Com as a series on the value these events bring to marketers and individuals who are venturing into this nascent industry.

GregCangialosi is the CEO of Blue Sky Factory, a leading provider of email services, and as such, his keynote titled The Future of Connectivity encompassed a series of thoughts about different communication mediums- and how they become most relevant as we move forward; Greg then illustrated it with the current controversy surrounding the Beta Launch of GoogleWave which for many does not even make sense at all, but according to Greg contains “big implications that people miss out”

These kind of statements come from having “a passion that develops from how business communicate out” as he remarked and ellaborated on previous comments made by Chris Brogan apropos “you live and die by your database” and Lyell Petersen about Twitter remarking “this means you could end up with nothing.”

Cangialosis sees Email “as the glue” yet his company is always thinking about the new tools for business: prospects, current customers, the media, “whatever the audience may be”

His company’s been thinking about how businesses communicate during this whole shift from an organization turning into a publishing organization: where content/engagement marketing as the barriers to entry have been lowered to the point where “you have a webcam and you’re a content producer!” So how do we business people think about them in an integrated fashion is key also to when we think about the future: “A GoogleWave invite, It’s an interesting concept that it’s going to change the way we communicate: And the core piece lies the fact that behind all of this Google has published it as an open standard/protocol for the web (Open Source)

Greg’s intimate knowledge of the current SMTP standard which is in his view “laden with all sorts of issues and the implications for integration are there; so it’s necessary to know enough to be dangerous to one’s current email strategies.”

He concluded by stating that in a few short years, “companies are going to run their own wave servers: in other words, they will follow the mantra of integrate, integrate!” and if needed businesses will also take advantage to combine these google wave servers – all without the issues of current SMTP e-mail.

You can hear the entire audio transcript on my blog

#SoFresh – Tampa

Apropos the above interaction with key social/new media marketers there is an upcoming Social Fresh conference coming to Tampa on February 8, 2010

Social Fresh flagship events will have on average 30-35 speakers split between two rooms of content, stand alone featured speakers and panels. Check out http://socialfresh.com/speakers for a look at all past SoFresh speakers.

See the #SoCruise Album at my PhotoShelter Website

See the #SoCruise Album at my PhotoShelter Website