Tag Archives: #Examiner

@ExaminerCom: #LocalOnLocal Initiative (#MMS & #SMCPBC Members: FYI)

11 Jan

Dear Local Examiner,

Examiner.com is the insider’s guide for everything local, and we are committed to being the single, largest source of locally-relevant content on more topics than any other site on the Web via local people writing locally.

Local on Local. Your subject-matter expertise combined with the passion you hold for your city and community are the cornerstone of what we stand for, and what consumers are learning to expect from us.

We have two important tiers of Examiner content: Our National Examiners, who we continue to value and support, and you, our core contributors of locally-relevant content.

Some Examiners have been vocal about the lack of incentives for writing on the local level, and we’ve noticed many slip and write topical content without local relevance. To help, we are introducing a new program to reward effective locally relevant, quality content.

And, we’re making this as easy as possible: All Local Examiners are eligible to participate in the new Local on Local Examiner Incentives program.

To qualify for incentives, you must follow four simple rules of the road:

1) Topical
Articles are written in a manner that is knowledgeable about their assigned subject matter, and provide useful, relevant information to readers who might share a passion about it.

2) Local
If it’s not locally relevant, it’s not a local article. The combination of your topic and your city is the most important aspect of your Examiner contributions.

3) Length
Articles should be 200-400 words on average, and no less than 150 words. Use Who? What? Where? When? Why? How? as a guide.

4) Credibility
Use external sources whenever appropriate; quote and reference them when you do.  Tip: Build real relationships within the community to use as ongoing source material – their credibility will build and strengthen yours.

On January 24, 2010, we will launch the Local on Local Examiner Incentives program.

Effective immediately, we will evaluate content published by Local Examiners to ensure it meets the rules of the road. After January 23, articles that do meet the guidelines will be paid a flat fee per article in addition to the normal performance-based incentives.  After January 23, content from Local Examiners which does not meet the rules of the road will not be eligible for participation, and will be subject to removal from the site.

More information will be released over the next two weeks. In the meantime, all Local Examiners should use the rules of the road as their guide whenever they write an article.

We are very excited about this added benefit, and are excited for you to join us in this extremely important initiative.

Warm regards,

Suzie Austin
SVP, Content & Marketing
Examiner.com
saustin@examiner.com

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