Tag Archives: @GregCangialosi

#InCaseYouMissedIt: @ExaminerCom: #SoCruise’s @GregCangialosi, CEO, Blue Sky Factory – on #GoogleWave and Social Media

29 Dec

These were originally posted in my blog as a set of notes on the sessions occurring at the maiden #SoCruise /@SoCruise voyage; and now here on Examiner.Com as a series on the value these events bring to marketers and individuals who are venturing into this nascent industry.

GregCangialosi is the CEO of Blue Sky Factory, a leading provider of email services, and as such, his keynote titled The Future of Connectivity encompassed a series of thoughts about different communication mediums- and how they become most relevant as we move forward; Greg then illustrated it with the current controversy surrounding the Beta Launch of GoogleWave which for many does not even make sense at all, but according to Greg contains “big implications that people miss out”

These kind of statements come from having “a passion that develops from how business communicate out” as he remarked and ellaborated on previous comments made by Chris Brogan apropos “you live and die by your database” and Lyell Petersen about Twitter remarking “this means you could end up with nothing.”

Cangialosis sees Email “as the glue” yet his company is always thinking about the new tools for business: prospects, current customers, the media, “whatever the audience may be”

His company’s been thinking about how businesses communicate during this whole shift from an organization turning into a publishing organization: where content/engagement marketing as the barriers to entry have been lowered to the point where “you have a webcam and you’re a content producer!” So how do we business people think about them in an integrated fashion is key also to when we think about the future: “A GoogleWave invite, It’s an interesting concept that it’s going to change the way we communicate: And the core piece lies the fact that behind all of this Google has published it as an open standard/protocol for the web (Open Source)

Greg’s intimate knowledge of the current SMTP standard which is in his view “laden with all sorts of issues and the implications for integration are there; so it’s necessary to know enough to be dangerous to one’s current email strategies.”

He concluded by stating that in a few short years, “companies are going to run their own wave servers: in other words, they will follow the mantra of integrate, integrate!” and if needed businesses will also take advantage to combine these google wave servers – all without the issues of current SMTP e-mail.

You can hear the entire audio transcript on my blog

#SoFresh – Tampa

Apropos the above interaction with key social/new media marketers there is an upcoming Social Fresh conference coming to Tampa on February 8, 2010

Social Fresh flagship events will have on average 30-35 speakers split between two rooms of content, stand alone featured speakers and panels. Check out http://socialfresh.com/speakers for a look at all past SoFresh speakers.

See the #SoCruise Album at my PhotoShelter Website

See the #SoCruise Album at my PhotoShelter Website