Tag Archives: Journalism

#SeenOnAWallNearYou Series: Why We #Facebook #Fan #Brands – and for some, why we should be a ‘Fan’ of the Process! #InCaseYouMissedIt

28 Dec

Someone recently commented on my being/becoming a fan of Dell; as I’m unable to do short answers, here’s what I commented on my Facebook page…

“Yup; if you’d like to stay updated on promotions and new products, then updates from the Dell Business (a.k.a. Fan Page) Page will show up on your Live News Feed here in Facebook, much like everything else does.

Are you a fan of Dell? or any other major brand, for that matter?

Are you a fan of Dell? or any other major brand, for that matter?

Major brands are now having their ad agencies add “Digital Strategists” or “Community Managers” to leverage these interactive benefits.

Supposedly the level of granular interaction between both parties (i.e. a customer can complain or comment on a product on the Dell Page; supposed to bypass a LOT of layers, and since it’s a public complaint, the Dell team usually has to respond quicker than before, as it’s their ‘brand’ that’s now publicly being ‘asked’ about something – in ways heretofore never achieved.

For PR Firms, Ad Agencies and many others, it has become both a migraine, as well as an opportunity to monetize what advertisers have already figured out: we ain’t watching much TV, nothing more attractive than watching each other, what we do and like – and what we say, apparently beats most every other ‘broadcast’ put out there, both in print, TV, and even online, as most websites have had also to open up to Facebook and Twitter in their advertising/PR campaigns.

Makes sense now?

One word? “Intelligence” (as in ‘intel’) on those brands/product you favor… delivered right to your Homestream!” (Palacio, 2009)

#Examiner (@ExaminerCom) My Landing Site/Page… and FIRST Article!

14 Dec

Well, seems like I’m getting somewhere this month, as some said, may have been the ablutions off the Yucatan Peninsula, the training fortwith, or just the fact that ‘nothing but net’ works offlines as well as online…

… anyway, here’s my FIRST ever “Examiner.Com” article, as the Social Media Examiner for Palm Beach County… stop by and say hi! enjoy! (and yeah, I pulled some of this from earlier entries, you’re not seeing double!… and yeah, it’s all ‘ bout the #Twitter!)

A New Gig!

A New Gig!

“First, one should ONLY consider using it when one would actually like or enjoy having the WHOLE world know and watch about all the minutiae that comes along with ‘something’ that anyone may have a proclivity towards speaking – or in this case, writing – about; be it an opinion, a product, or in many cases one’s existing website, blog or product, as its preeminence stems from its ability to quickly amplify most every thought that’s put out there, as the community picks it up and quickly shares it with its members…” (Examiner.Com, 2009)

Apropos, here’s the ‘video’ illustration as well



#Cinch… Que Vacilon! This is SOOO MUCH FUN! (on #Broadcasting #Techniques)

24 Nov

Well, here’s what I did today in terms of EXPANDING my ‘arsenal’ (Forget that silly Kingdoms of Camelot, THIS stuff requires more REAL research than what those fake Alchemists do whilst ‘working’ in that Fake hall!) in terms of leveraging what’s out there, for me and my customers.


This neat little Web Platform, essentially allows you to record and later (well, not so late if you have an iPhone, as they already have an app for it… me? DON’T ask!) publish via shortened URL the recording that was made… knowing the little that I know about Telco, I can only THANK those who came up with this very FORWARD looking application of a traditional Voice Mail system, and I can only think of the day when BTR ties it in, as candidly speaking, this interface has much more HORSEPOWER than the one they have for the basic (read: free/unpaid) one at BTR.

Anyway, the feeling of being able to LEVERAGE otherwise wasted time on the car by ‘creating’ these clips, well, it’s just EXHILARATING to some of us (yeah, I’m writing some CAPS as I’m REALLY, REALLY excited about this!)… and why? well, at least for some of us, a nice oldie and a Venti can get our neurons to jump from synapse to synapse, and with Cinch, there’s no LOSS of the ‘concepts’ or ideas that may pour forth at otherwise UNUSABLE times; in other words, we can not only CAPTURE some great thoughts and ‘audio blog’ with them, but also, maybe have a customer’s script ready to be loaded WHILE we drive to that same customer’s meeting? or otherwise leverage tools that may sit unused for a while in the creation of the segments that would drive our BTR show (which I’m sure is the sole reason why BTR is there along with this interface, speculatively speaking?)

Anyway, here are the tweets, at least for me it was a BLAST, and I hope that y’all find them to be worth your while!…

Saludos!


Why I like #Cinch so much? Some of us DO some #Heavy DUTY #Thinking in our cars… Now there’s a way to #Publish it too http://bit.ly/4R9Uno


It would not be a #Maiden #Voyage if there were NO Issues http://bit.ly/8c93lW AND http://bit.ly/86JkpZ #Cinch has me #Clinched! #95CNCH!


#95CNCH, born today @ #Cinch A #Segment ‘guessing’ what drove this #Product‘s #Inception http://bit.ly/8c93lW “Have #Phone, Will #Broadcast


Mi nueva estacion en #Cinch para los #Hispanos! #95CNCH http://bit.ly/4EQBQs un trozo de #Spanglish/#Venezuelean para que se rian un rato!

Okidoki! Anyone out there using #Cinch? #95CNCH was born today http://bit.ly/4KCgIy una nueva ‘estacion’ de radio nacio hoy! (TEST TRACKS 1)

"Can you HEAR me now?... GOOOD"

More?

On #Gr8Tweeps I met at the #SoCruise: @RyanWynia’s #BYOB (Become Your Own Brand)

21 Nov

Well, as I just mentioned to someone who asked about the cruise…


Cruise went BEYOND my wildest expectations, met a ton of people, and must admit, the Cruise Ship environment was a GREAT bonding ‘framework’ as we spent those hours together, sharing, learning, and getting to know each other well…” (Me, 2009)


So as I got this Tweet via TweetDeck (as again, I’m trying to ILLUSTRATE the value of the medium to some stragglers in my FB list…)


Ryan Wynia

@RyanWinya: Hey Francisco! live show tonight if you can catch it! 6PM central! http://ow.ly/EmTo #BYOBSHOW


So I went there… and here’s what I found!


“We’ll be joined by a special guest, Kittie Watson, PH.d. One of Firebone’s key strategic partners, Kittie’s expertise in organizational communication, strategy, coaching and leadership has impacted Fortune 500 corporations such as SonyBMG, Entergy and Pfizer. Kittie creates opportunities for stimulating dialogue, innovation and change for clients across the globe. She has helped clients develop compelling messages around strategy and is focused on building more inclusive cultures. She designed several thought-provoking diversity initiatives including The A.R.T. of Diversity, ROI: Including and Valuing Talent, Beyond the Yellow Brick Road, and Filling the Pipeline: Women in Leadership. Watch the show live streaming or listen live streaming at 560WIND.com” (BYOB.COM, 2009)

And of course, here are the links…


Here… save you the clicking OUTSIDE the “Facebook Experience”… (thinkin’ of Mike Haines!)

http://byobshow.com/?page_id=2

and/or (above is UStream)… Read More

http://www.560wind.com/

(Gotta admit, AM sounds ‘great’ when streamed!… saved my day in terms of the #Gators game being PPV OR only at ESPN360.com)

And yeah, why not? more of what I saw/found at Ryan’s Blog…

Spindle Neurons - Mapping the Social Brain

Here… let me save you the jump over there… BUT do put it on your calendars! (your Neurons SHALL appreciate it!)

“Who you are won’t reach anyone if it doesn’t take root at a behavioral level within the organization. Brand culture is the sociological rituals and organizational style that bring brand beliefs, values, promise and personae to life. Culture is a continual process that involves senior management, management, and employees in every aspect of the organization to structure people, process, and technology for enduring brand success. When a brand consistently makes it from the board room to the break room, it reaches the fingerprints of an organization so every touch with stakeholders is distinctively, uniquely a hallmark or the brand.” (ibid, 2009)

Gotta love the DEPTH of some of my new #Tweeps!!!!…

[SPINDLE NEURONS DANCE THE CHACHA WITH ‘EM MIRROR ONES!…. SAAAAABOR!]

Need I say more? LOGON! and CALL IN!

#InCaseYouMissedIt: What #SoFresh #SoCruise was ALL about… (#FaceBooster on #BlogSpot and #PhotoShelter)

21 Nov

Social Fresh Cruise – Sessions Announcement

Our goal is for the Conference Sessions to be Fresh, Forward-Thinking, and Interactive. We want the sessions to spark ideas and conversation throughout the cruise whether that be at dinner, by the pool, at the cocktail parties, at the blackjack tables, etc.. After the cruise, the #SoCruise attendees will have a distinct advantage over those who did not attend thanks to a stronger network, new ideas, and rejuvenation from a 4-day Cruise Vacation!

Anchors Aweigh!

Anchors Aweigh!

Four 45 minute sessions are set. We are excited to announce that Chris Brogan will do a Reverse Q&A, Greg Cangialosi will be presenting the Future Interconnectivity of Email & Social Media, Amber Naslund Building ‘Real’ Communities, Jason Keath the future Democratization of specific Industries facilitated by Social Media (a similar panel Jason is pitching for SXSW made it to #8 on the Hot List). The subject matter on these may change slightly as we get closer to the Cruise!

To insure that the content is valuable and relevant to everyone sailing on the Social Fresh Cruise, attendees will pitch Session ideas, Q&As, Panels, interviews, etc. for the remaining 4 sessions. We are going to use IdeaScale to facilitate the process. Many attendees have inquired about the opportunity to speak on the Cruise, this is your chance to speak or suggest a topic. So get your pitches ready and we’ll start the process soon. Follow @SoCruise on twitter for the announcement with link to start making your session pitches.

http://socialfresh.com/

Also:

http://facebooster.blogspot.com/2009/11/socruise-real-online-communities-amber.html

http://facebooster.blogspot.com/2009/11/socruise-day-two-sessions-future-of_15.html

http://facebooster.blogspot.com/2009/11/socruise-day-two-sessions-future-of.html

http://facebooster.blogspot.com/2009/11/socruise-s-chrisbrogans-reverse-q-day.html

http://facebooster.blogspot.com/2009/11/socruise-misskatiemo-sezmusic-industry.html

#SoCruise #SoFresh #Papparazzo #Stash @PhotoShelter… yay!

19 Nov

Well, since WordPress.Com won’t let me do the <embed> nor <object> tags from PhotoShelter, it all ended up in the BlogSpot blog… so here, as it’ll take it via RSS into Facebook, I have then listed the URL’s for each of the albums, so that you can either use the embeddable PhotoShelter Object in your OWN blog… or download them one by one…. ready?

Embarking in Miami

Welcoming Party and Registration

First Evening at Sea, ending up at MiniGolf on deck 11…

First Day at Sea, First Round of Sessions…

Beach Party at Carlos and Charlie’s in Cozumel…

Embarking at Dusk/Evening, great shots of the Boat… I mean, SHIP!

Then, shots from the last Dinner together, aboard the Carnival Destiny…

And finally (for now!)… the BATHROBE PARTEE! Yay!

What? did I miss some pics? WHICH ONES? O Dio Mio!…

Finally… a NOTE:

NOTE FOR THOSE THOSE WANTING TO DOWNLOAD:


Simply Create a PhotoShelter UserName to download these in Medium (1024×768) Web Resolution… Hi-Res are being uploaded as we speak/read and shall be available by 11.22.2009…


NOTE TO PHOTOGRAPHIC TYPES

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#RequiredReading: Stuck on Type? (and GOIN’ POSTAL!)… More on MBTI…

10 Nov

Apropos MBTI (Myers-Briggs Type Indicator) and WHY for some Social Media is just NOT goin’ to EVER cut it… “… Introverts must OFTEN feel like the Old Woman whom the well-intentioned Boy Scout kept trying to help across the street; the only problem? She just DID NOT WANT TO GO!” (Tieger & Barron-Tieger, 1998 “The Art Of Speed Reading People)


So yeah, by now I’m also thinkin’ of dear ‘zombies’ such as James B Dreisbach and Juancho Arraiz (yeah, u owe me a phone call, buddy!) and of course Ellen Soto and maybe even Adriana Mihaly et al… Gotta finish this though… “Extraverts are NOTORIOUS for trying to get their INTROVERTED friends, coworkers, spouses or children INVOLVED in activities they would rather AVOID… ” (SOUNDS familiar, y’all ‘E’ Types?)… (ibid) #ShallBlogAboutThisSnippetNext (And what would Kare Anderson say ’bout this too? Mind-Mappin’ wise?)

Voila!

… now try to mind-map THAT!… (Hint: if you read the book, you’ll notice that I DID alter the sequence for “punchline” effects… hehehe!)

[CHORTLES]

Oh! What Thomas Mann would do to be here on FB-land!

So yeah, who’d have thunk that Mind-Mappin’, Word-Games and Etymology, all COULD be combined in a famous Celebrity! (yeah, I’m still on that MBTI rant… get it? D’Onofrio? … check your ‘Saints’… got it? if not, ask Dr. Schmidt why he thought it ‘vital’ for me to find this pic?)(Well, besides my obvious fan-ship of the third sibling in the L&O Syndication Family, of course!)

[L&O SOUND FX… FLUTES… INTRO JINGLE…]

[GUFFAWS]




… and DEFINITELY a reason to study type? why some just go POSTAL when FORCED into Societal Situations that just DO NOT FIT? (Credit to Stanley Kubrick, though, for such a FORCEFUL illustration… ready for more Vincent?)

Seriously!… as The Tiegers continue around the same page…

“It’s not always possible to look to your work to determine your type, because many people’s work is not welll suited to their preferences. Frequently, Extraverts end up doing jobs [Yup, what is the army after all but just another job, for many?] better suited to Introverts and vice versa. If you are an Introvert, imagine what it would feel like t work as a tour guide or receptionist, where all day, each day, your job required you to meet and greet dozens of strangers, engage them in small talk, and make them feel comfortable.  Now for you Extraverts, imagine a job as a researcher, working on one project for weeks at a time, completely alone, without the infusion of energy you get from interacting with other people, or talking about different projects. Neither is a bad job, but both are potential prescriptions for frustration and BURNOUT [CAPS MINE!] if held by people not naturally suited to them” (Tieger and Barron-Tieger, “The Art of Speed Reading People”, 1998, p 15-16)

WHOA!… I think I’m actually ALSO making a case for MARTIAL DISCIPLINE?

[STANDS IN ATTENTION]

[CRIES OUT!]

“All preeeeesent and accounted for!!!!’

Need the IMDB Snippet to get this into your NetFlix queue? (Yup, assume some millenials may see Kubrick as some of us see Welles, too!)


And the Wiki-Zeitgeist? WOW

A two-segment look at the effect of the military mindset and war itself on Vietnam era Marines. The first half follows a group of recruits in basic training under the command of the punishing Sgt. Hartman. The second half shows one of those recruits, Joker, covering the war as a correspondent for Stars and Stripes, focusing on the Tet offensive.  Written by Scott Renshaw {as.idc@forsythe.stanford.edu}

A two-segment story that follows young men from the start of recruit training in the Marine Corps to the lethal cauldron known as Vietnam. The first segment follows Joker, Pyle and others as they progress through the hell of USMC boot-camp at the hands of the colorful, foul-mouthed Gunnery Sergeant Hartman. The second begins in Vietnam, near Hue, at the time of the Tet Offensive. Joker, along with Animal Mother, Rafterman and others, face threats such as ambush, booby traps, and Viet Cong snipers as they move through the city. Written by Derek O’Cain

Full Metal Jacket begins by following the trials and tribulations of a platoon of fresh Marine Corps recruits focusing on the relationship between Gunnery Sergeant Hartman and Privates Pyle and Joker. We see Pyle grow into an instrument of death as Hartman has forseen of all of his recruits. Through Pyle’s torment and Joker’s unwillingness to stand up against it the climax of part one is achieved with all three main characters deciding their fates by their action or inaction. The second chapter of Full Metal Jacket delves into Joker’s psyche and the repeated referal to the fact that he joined the Corps to become a killer. When his mostly behind the scenes job as a combat correspondant is interfered with by the Tet offensive he is thrust into real combat and ultimately must choose if he really is a killer. Written by FMJ_Joker

During the Vietnam War private ‘Joker’ -the narrator, a future author- and his class are put through US marines training in gunnery sergeant Hartman’s verbally and physically abusive, sex-obsessed style. It’s all far worse for fat simpleton Pyle, who keeps doing everything wrong, even when gentle Joker is appointed his personal tutor, till peer pressure becomes group bullying. On their last day on Paris Island, when everyone graduates, the psychological time-bomb explodes. Only intellectual Joker isn’t assigned to jungle duty but as military war correspondent. He’s unwilling to play the deceptive propaganda game and violence catches up even in the ‘safe’ city Hue. Written by KGF Vissers (IMDB.Com, 2009)

Quotes?

Gunnery Sergeant Hartman: I’m Gunnery Sergeant Hartman, your senior drill instructor, from now on you will speak only when spoken to, and the first and the last word out of your filthy sewers will be “Sir”. Do you maggots understand that?
[recruits answers: Sir. Yes Sir!]
Gunnery Sergeant Hartman: Bullshit I can’t hear you. Sound off like you got a pair!
[recruits repeats with a louder tone]
Gunnery Sergeant Hartman: If you ladies leave my island, if you survive recruit training, you will be a weapon. You will be a minister of death praying for war. But until that day you are pukes. You are the lowest form of life on Earth. You are not even human, fucking beings. You are nothing but unorganized grabastic pieces of amphibian shit. Because I am hard you will not like me. But the more you hate me the more you will learn. I am hard but I am fair. There is no racial bigotry here. I do not look down on niggers, kikes, wops or greasers. Here you are all equally worthless. And my orders are to weed out all non-hackers who do not pack the gear to serve in my beloved Corps. Do you maggots understand that?

More?


(So can this still be called a “Wall Photo”?)

Nupe… now it’s a “Blog” Photo… with a Tweet!

#SpeedBlogging, anyone? with a #Pictorial Twist? Apropos #Kubrick’s “Full Metal Jacket”, MBTI (Myers-Briggs) etc… http://bit.ly/33eDoL #FB