Tag Archives: Journalism

Stream Nuggets: “Reason” Blog (@ReasonApplied)

17 Oct

Found this GEM this morning, thought of archiving the source, addin’ the RSS feed to my blog, and yeah, sharin’ it within these confines…

[HATS OFF TO “Peter Holmes” AND YEAH… ON TWITTER? http://twitter.com/reasonapplied or @ReasonApplied]

“We think so and that’s what we’re doing. We team a strategic planner with a creative idea person and a technology person in what we call a cell. The cell is the key contact and collaborator with our clients. Integration is achieved at the point of planning and each person in the cell is free to collaborate with whoever they need to execute. This is the foundation of our structure and what we believe is a more relevant model for the 21st century. We also recognize that not many agencies can do this. Especially the large ones, organized as they are around silos.

For example, a former protégé of mine who is now working for a large, well known agency as a creative director, recently lost his art director partner. To replace him and to try something new he suggested to management that he be paired with the creative director of their digital silo. Everybody thought that would be a good idea, until it dawned on them that both are responsible for their own profit and loss, as well as the management of their respective silos and disciplines, making it impossible.

Large agencies are too heavily invested in the old way of doing things and find it difficult enough to experiment, let alone change. In fact, they’re addicted to building silos. As soon as a new discipline, or way of making money is identified, up goes a silo. [<<<SCATHING!]

The main problem with silos are the walls. Silos force everything through the lens of their own particular discipline. Insulated from the real world, the idea serves execution, rather than vice versa. And miraculously, all client problems can be solved by the thinking inside each particular silo alone.

Foggy Times?

Foggy Times?

Is this the best way to serve client needs and solve their problems efficiently, creatively and fast?

How can the product coming from this antiquated organizational structure be called integrated, when any sort of integration happens not at the point of planning, but instead is cobbled together sometime after the fact?

(Reason, 2009)

Source: http://ow.ly/uLGG

Commenting: “The future is just like the past (but shinier)” Seth Godin’s Blog

5 Oct

Well, I guess Mr. Godin’s so famous now he does not need comments? BLISSFUL!

Seth Godin

Seth Godin

@ SG

“What are you going to do about it? If you were starting your business today, knowing what you know now, how would you do things (very) differently?” (Godin, 2009)

There are key adages in the history of business that should not pass with the epochal changes in technology.

One of those, and how I plan to run my business, is the one about Overhead being the #1 Killer of Small Business and Startups.

I mean, with all the free and powerful applications currently being available and hosted all over the place, I’m sure a bit of research may yield what we once used to call “Shrink Wrapped” solutions to most any quandary; and if not, I’m certain that the codebase and/or hosting of more complicated solutions ought to be at a price point that would make custom code be as poisonous as spending your whole ad budget in a SuperBowl commercial…

IMHO, of course!

Video of The Day: Scott McLeod’s “Did You Know” Version 4.0, Fall 2009

29 Sep

Here, as recommended by @equalman’s Socialnomics video, another Video of The Day: Scott McLeod’s “Did You Know” Version 4.0, Fall 2009

You can find more of these at my YouTube Channel: FranciscoJPalacio

From The Second Search Engine: Alvin Toffler’s “Future Shock” Narrated by Orson Welles

28 Sep

Here is a series of videos produced by McGraw Hill, which IMHO, explain why there’s still a pretty large contingent of people that will not embrace these technologies as fast as we’d like them to… Ready to ride the Time Machine?

William Safire, RIP, 1929-2009

28 Sep
  • “Knowing how things work is the basis for appreciation, and is thus a source of civilized delight.”
  • “Saber cómo funcionan las cosas es la base para la apreciación, y es por tanto una fuente de placer civilizado.”
  • “Zu wissen, wie die Dinge funktionieren ist die Basis für Wertschätzung, und ist somit eine Quelle der zivilisierten Freude.”
William Safires Dictionary of Politics

William Safire's Dictionary of Politics

RT @FJPalacio “I think we all have a need to know what we do not need to know.” Apropos William Safire, RIP, 1929-2009 #Quote http://bit.ly/1FcWgz

Some videos from YouTube:

William Safire http://bit.ly/xgEFC

Bill Safire: “It Was My Kitchen…” http://bit.ly/16QCdM

William Safire Memorial Speech http://bit.ly/15XSUx

“Democrats vs. Republicans”:William Safire and Ted Sorenson http://bit.ly/gkd0d

“Youth Involvement”: William Safire and Ted Sorenson http://bit.ly/1Gb8Xd

Video of the Day: Social Media Blues! Yeeeehaw!!!

27 Sep

Here’s a fun take on the prevalence of Social Media

Find more, neatly classified in my YouTube Channel

Socialnomics – PRSA Miami Event’s Takeaways…

25 Sep

And this one video, was the highlight of the meeting, somehow encapsulating the next two hours of lively debate amongst the panelists, and in turn, the audience… enjoy!