Tag Archives: @UnMarketing

Constructively Speaking… a nice thread on Social Media Certifications (via @UnMarketing)

8 Dec

Apropos this tweet…

#Corrected: @unmarketing “… Future of Social Media Certifications” @TheBrandBuilder http://bit.ly/7iztwX #MustRead anyways #FaveTopic ^SM 26 minutes ago from UberTwitter

I jumped into the thread comment to vent out a couple of thoughts…

Stalling at the Gate?

Stalling at the Gate?


(Thanks to Scott for Tweeting about this… even if it was about a typo!… seems like a Pow-Wow by now!)

If I may?

One, I took the time (and even took out a Student Loan) to get my MCP/MCSA certifications… and spend a year at New Horizons, learning HALF of what I did not know (which we usually DON’T KNOW, right?) about the whole Microsoft environment… got a few sneers from some peers, but I’m sure that the GE HR DB also got enough hits out of my resume to help me land my last job… are they valuable? I don’t think that’s in doubt, but I just wanted to remind myself (and whoever read this) that along with Microsoft’s, a peek at the Test Taking site (Thompson-Prometric) allowed one to see that a whole industry was sitting on those servers…

Two, as to certifying bodies and standards: I am a certified PADI Divemaster… why? ‘cuz I follow the PADI standards… and again, SAME scenarios (of plain subjectivity, a human frailty we all seem to be afflicted with – and which also allows for varied offerings to compete in an open market, as Ruth pointed out earlier) where we’d have “pissing contests” between the old salts who thought that PADI was ‘bad’ because of a few feet, a few atmospheres, and whatever other differences they could find, just to validate that ‘theirs’ (meaning such other bodies like NAUI, SSI, etc) was ‘better’…

This being a blog about brands, I can easily foresee a combination of what y’all are talking about, and a future mature industry where different ‘venues’ are offered, as in the end, just as I mentioned earlier, these kind of discussions are sure to ‘chum up the waters’ and bring in the apex predators… the ones with the cash and the stamina to aggregate and catalyze these divergent dialectics into a marketable product that allows, much like y’all have posted, for individuals to “highlight” their abilities (not that they prove anything, yes, as I’ve also seen ‘certified’ IT pros whose personal proclivities left for a lot of room for doubt as to their professionalism) and for companies to ‘segregate’ those whose desire for continuing education (that old process of learning AND unlearning that keeps some of us afloat in these raging labor markets) at least validates their desire to find a way to make it, whether by mere training attendance, or by coagulating what they ‘knew’ from first hand experience, into yet another piece of paper on the proverbial bragger wall.

Greed and other base values will take care of the rest, as this nascent industry matures and gains the recognition it deserves from those we so desperately try to evangelize as to its existence.

A Lifelong Learner – and Unlearner